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ANTI-COUNTERFEITING WORKSHOP: Protecting Brands, Products and Patients in an Online Market
Counterfeit medicines, medical devices and consumer goods now reach buyers through online marketplaces and social media faster than many rights holders can respond, creating commercial, reputational and patient safety risks. This workshop explores how companies are building anti-counterfeiting strategies that combine patent, trademark and design rights with market intelligence, so they can focus enforcement where it matters most.