Roundtable: USA - Navigating the Future of Streaming and Video Codec Licensing

The challenges of video codec licensing continue to shift, both in the U.S. and internationally. Access Advance’s takeover of Via Licensing Alliance’s HEVC and VVC programmes in December 2025, marks a monumental shift in how streaming services and device makers approach licensing. With a new royalty layer now aimed at streaming, alongside AV1 positioned as a royalty-free alternative. This roundtable looks at how companies are dealing with these changes and what they mean for licensing and litigation strategy.